In this article, we will discuss about below key topics –
- How to Sell Big Ticket Items for LOTS of Money as an Instagram Influencer
- 2 Tips for Creating Sharable Content for Influencers
- 4 Tips for Better Influencer Blog Posts
- How to Choose the Sponsors You Want to Work With
How to Sell Big Ticket Items for LOTS of Money as an Instagram Influencer
Lots of people want to become influencers because they love the idea of being paid to make posts on their channel. The idea of getting paid thousands of dollars just to wear a pair of shoes is obviously appealing to a lot of people.
But this might actually be thinking small.
Because think about it: if a company is willing to pay you thousands to make that postÉ they must be earning thousands more. And if they can do that, so can you! Why should they benefit most from your hard work and good name?
The key is to find a big ticket item Ð something you can charge a lot of money for. As an influencer, the best product you can offer is you. That means a consultation, advice, a program, or similar. If you can help people to be more like you, or share your expertise in any other way, then youÕll likely be very surprised at just how much they are willing to pay.
Perfect examples include:
- Beauty courses
- Personal training
- Life coaching
- Business consultation
- Website design
These are services that you can sell on a large scale, and that you can charge a lot of money for, thereby making it very much worth your while.
The Soft Sell
As an influencer, youÕll be perfectly positioned to sell a service like this. Being an influencer means that people trust your opinion and like your approach. That means that should they want a service that they know you provide, you are more than likely to be their number one choice to provide it.
So how do you get them on board? One strategy is to use a soft sell.
This means you arenÕt going to come out of the gate with an obvious advertisement. YouÕre not going to market a new product or service. Rather, you will post images that are inspiring in your niche, and occasionally mention that you provide consultation, coaching, web design, or whatever else.
This way, you can then wait for people to contact you Ð and they will. At this point, you just have a back and forth natural conversation where they can further get to know you, and you can identify the kinds of things they might benefit from and whether you can help.
Once this is done, you can discuss pricing. This strategy is extremely effective for selling an expensive service or product that involves a commitment, and it can make a big difference to your income!
2 Tips for Creating Sharable Content for Influencers
One of my ‘favourite’ SEO strategies has always been Òlink baiting.Ó Essentially this means writing an article to be eye catching and entertaining enough that people will want to share it, so that then when they read it on your site they’ll be more likely to want to post it on their own websites or on forums.
This was a strategy that was around before social media marketing existed in a big way, and one that allowed for a piece of writing to go viral before the days of Facebook or Twitter.
Fast forward a few years though and I’d argue that many of the social network influencer could stand to learn a thing from the technique.
The point is that too many people think that having a big network of contacts on a social media site is enough to ensure that their content will spread. The strategy for many of them it seems is to simply develop a large number of ÒfollowersÓ or ÒfriendsÓ and then to just share everything they
create and hope for the best.
The problem is that not everything is well suited to that kind of viral sharing, and like the link bait articles that SEO gurus use, a better strategy would be to devise articles from the outset that will be more likely to get shared. Here we will look at how to do that…
Write Articles With an Emotional Hook
The first thing you need to do if you hope for your article links to spread quickly is to give them some kind of emotional resonance. If someone reads your article and they come away thinking ‘wow’ or even feeling angry, then they will be more likely to share, comment or interact with that content in some way.
Write Articles With a Catchy Title
For someone to share your article they first need to read it, and the only weapon you have at your disposal as far as that’s concerned is the strength of your title.
While you could write an entire article just one that, the tenets you should follow are to make your title descriptive of your article so that people know what it’s going to be about, to make it engaging in some way (again by making it emotional, or by asking a question or making a statement) and to use hyperbole (the ‘ultimate’ list, not ‘a very good’ list).
4 Tips for Better Influencer Blog Posts
Creating a blog is one of the best ways to position yourself as an influencer. A blog will allow you to promote yourself and demonstrate your expertise, thereby creating a large and engaged audience. The challenge?
Standing out among the crowd and getting noticed. In other words, creating content that is not just good, but GREAT. Here are four tips to help you do that.
Have a Narrative Structure
There is a saying in SEO (Search Engine Optimization) circles that said ‘storytelling is SEO for the human brain.’ What that means is that the human brain is actually optimized to hear stories, and this is true in a far more literal sense than you might expect.
That’s because we evolved telling stories around campfires, and in a time before the internet or movies, this was how we understood things and passed on knowledge.
Stories create emotional stakes, they help us to feel as though we ÒknowÓ the writer, and they build suspense to keep us hooked.
Have Your Audience in Mind
If you were developing a product as a business, then you would first make a point of carrying out market research to make sure that there were people out there willing to pay for a product like yours.
Think of your articles then as products, and make sure you’ve thought about who will actually be reading your article.
Of course the larger your audience, and the more connected that demographic, the better chance of spreading your article will have.
Write Articles That Are Easy to Skim
People have short attention spans and in the world of social media this is exacerbated – when we check Facebook it’s normally a distraction so we don’t have time to sit down and read pages and pages of text.
Make sure then that your articles are easy to skim through and that you use headers and bullet points so that people can quickly glance over your pieces and get drawn in.
Know Your Topic Inside Out
The worst thing you can do is to hire a writer to write your content that doesnÕt know about the topic.
Even if they’re the best writer in the world, if they arenÕt passionate about the niche/subject matter, then they won’t have anything new to say or to bring to the discussion.
The result will be content that is bland, vanilla, and safe.
Know your topic inside out and only that way can you create and share NEW ideas.
THAT is how you become a thought LEADER.
How to Choose the Sponsors You Want to Work With
If you have been putting a lot of work into becoming an influencer, then chances are that you are hoping to get sponsors.
A sponsor is of course a company or individual that is willing to pay you to endorse their product.
That might mean doing a shout-out at the start of a YouTube video to say how great the product is, but it could also mean simply wearing a piece of merchandise or using it casually in your video.
You can earn a LOT of money doing this, and it is a very resilient and easy way to earn cash.
The problem is that it can also involve Òselling out.Ó You might find that by choosing the wrong sponsors, you actually end up driving away the very followers that you rely on. Or at the very least, just feeling a little bit dirty and wrong.
So, how do you choose the sponsors to work with? Here are some tips.
Do You Believe in the Message?
The first and most important thing to consider, is whether you believe in the product itselfÉ but also the message that the company is pushing.
Do you agree with the ethos of the business and more importantly, does that ethos agree with the ethos of the brand youÕve created?
Ideally you should pick something that you actually use. Better yet, you should pick something that your target audience is likely to find useful and that fits your niche. But most important is that you feel that the message is on brand.
If you can genuinely say that the two are aligned, then that business is a good fit for you.
Is it Worthwhile?
The other thing to ask is whether the partnership properly benefits you. That is to say: does it offer you anything in terms of financial remuneration? And are you being fully compensated for the work youÕre putting in?
Most importantly, be dubious of companies that primarily offer commission. This often means that the value is limited and will benefit them a lot more than you!
DonÕt be Scared and Know Your Worth
The mistake a lot of influencers will make is to jump at the first opportunity they are offered, being afraid that they otherwise might not get another chance.
This of course is a big mistake, and so you should make sure that you are calm and collected and know your own worth. Do some research!