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Month: May 2019

Selling Your Soul for $10

I want to talk about a ‘touchy’ subject right now. My aim isn’t to offend anyone, and I hope I don’t. But I do feel I need to go where others fear to tread, you might say, in the hopes of helping you skirt some problems that I see in our industry. Let me start with a story – my own story… I began in IM by going for what you might call the cheap, easy sale. I sold the $7 reports and the $19 video coaching series to anyone and everyone, and I did really well at making sales. I had no standard for what sort of customer I was seeking. If they had the money and inclination, they were good enough for me. But it was killing me. At the time, I was so new that I didn’t know what can happen when you sell low end products to people who are looking not a business they can build, but for one that magically materializes out of thin air. Contrast that to today, when I sell products and coaching in the 3 and 4 figure range. Yes, I make fewer sales, and yet I make more money. But this isn’t about money – it’s about sanity. Let’s say you want to make $10,000. To do that, you could sell one thousand $10 products. Or you could sell...

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How to Double Your Sales With Cheat Sheets

How would you like to: • Show your customers you CARE • Make yourself MORE sales • Reduce your refund rate on affiliate products • Let your customers know you GENUINELY recommend a product (and you’re not just trying to make a commission) • Help your customers achieve their goals • Build trust and rapport with your readers Whew! That’s a tall order, indeed. Here’s what you do… When you want to promote an affiliate product (regardless of niche) get ahold of a copy. Buy it, get a review copy from the seller or whatever. Go through it (yes, go through the whole thing) and create a cheat sheet that summarizes the product into one neat little PDF. You might include a flowchart, steps or whatever is appropriate. This cheat sheet is going to act as a guide to simplify the product’s contents and give the buyer a snapshot of what’s inside. When you promote the affiliate product, let your readers know they will get your own personal cheat sheet, too. Include an offer of help via email if they need anything, which will build even more trust and rapport with your readers. Your sales will increase, your refunds will decrease, and your customers will believe you and trust you when it comes to product recommendations. It’s a true win-win. One last thing – when you’ve accumulated several of...

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Shopify Alternatives

Shopify is certainly the most popular shopping cart solution, but it’s not the right one for everybody. There are cheaper alternatives out there that are just as good, if not better. While Shopify is user friendly, beautiful and offers great support, it’s also expensive, offers poor international support, prohibits certain items, and its best features are only available on higher priced plans. Here are 5 shopping cart alternatives you might want to consider for your store – 3 that we recommend, and 2 that are popular but not for everybody: Big Commerce – offers almost everything Shopify offers, but at a much lower price point. Woo Commerce – as a WordPress plugin, it has a larger share of the market than Shopify. It’s easy to set up, free to use, and has a much better blogging platform than Shopify. Open Cart – open source and 100% free to use. It’s extremely fast and easy to use, with 1 click install. Magento – the third largest in market share behind WooCommerce and Shopify. Magento is open source, 100% free, and the most feature rich ecommerce platform in the world. But it’s complicated and you need a developer to handle it for you. Wix – great for a hobby ecommerce store on a budget if you don’t plan on expanding in the future. You can create an attractive looking site, but...

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Case Study: How to Get Paid BEFORE You Publish Your Book

How would you like to make money, gain new affiliates and a ton of new customers, and in the process brand yourself as an expert and have your own book, too? You already know that one of the very best ways to brand yourself as an expert in your niche – no matter what your niche might be – is to write your own book. But writing a book is WORK. You sit down at the computer, ready to crank out 200 to 400 pages, and you can’t even seem to get to page 2. Maybe, just maybe, if you stick with it long enough, in 6 months or 2 years, your book will be finished. Then what? Yes, you have a terrific calling card. “Hello, I’m Joe Smith, author of 101 Ways to Make Money Online.” And that’s pretty awesome. But book sales – unless you write a best seller – generally won’t add up to a huge amount. Unless… Recently I met a gal who decided she wanted to make money immediately – not after she’d written her book. She turned every chapter of her book into a stand alone report that she could sell each month as a special offer. Think JVZoo or Warrior Special Offers, and you get the idea. She used affiliates each month, and even did a whole launch sequence complete with affiliate...

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The Most Important KPIs for Measuring Your Email Marketing Success

If you’re using email marketing campaigns in your business to engage your customers and boost sales, how do you know if they are effective? The only way to know for sure if your email marketing campaign is working is by measuring your key performance indicators (KPIs), which are specific marketing metrics that you can monitor to measure the progress of your email marketing campaigns. Here are the most important metrics to keep in mind for your email marketing campaign. Deliverability Rate The deliverability rate refers to where your email messages end up after theyÕve been delivered. It tells you whether your emails ended up in the subscriber’s inbox or if they ended up in their spam folder. Open Rate This is the percentage of subscribers who opened your email, viewed your email, and whether they opened it more than once. For example, if you send an email to 100 people and 25 of those people opened your email, then your open rate will be 25 percent. Click-Through Rate The click-through rate shows you the number of people who clicked on at least one of the links in your email. This is a good way for you to gauge the interest of your subscribers because it shows you how many are taking time to click and dig a bit more. Conversion Rate The conversion rate metric allows you to take...

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