If you run a WSO and sell 2,000 copies of a $9 product, how much have you made?
Odds are, you’ve made $0.
Even if you have upsells, you’re still probably walking away with a few hundred dollars at best.
Why didn’t you make money on the $9 product?
Because you gave away all or nearly all of the $9 to encourage affiliates to promote the product in the first place.
Then… what’s the sense in even selling the $9 product?
One word – buyers.
You now have a list of BUYERS, people who are PROVEN to spend MONEY on products in your niche.
And if your product is good, then you’ve proven to them that you can deliver on your promises.
Now you can sell them your $297 course, your $500 coaching, or recommend affiliate products.
Sell 10 $297 courses, and you’ve made $2,970.
Sell 100 $297 courses, and you’ve made $29,700.
Selling 10 coaching spots at $500 a month, and you’re making another $5,000 a month.
You get the point.
The money is still in the list.
And if you have a list of BUYERS, then your list is gold.
Treat it with care, and the list you build will continue to pay you for months and even years to come.