How to Design a Great Logo for Your Brand and Your Website
Having a logo for a website is a highly important feature that will help you with your long-term marketing strategies as well as having a large impact on the way your website looks and feels to viewers from the offset. You know what they say about first impressions!
Your logo or heading will not only most likely be present on every single page, but will also become an identifier for your website so that you can use it in your advertising and in your other online strategies. The question is though, how do you go about creating your logo/heading and what should you include to ensure that it looks the very best it can? Here we will look at both the practical and design elements of coming up with an image that will work.
First of all, you need to think about the color scheme of your logo. This is a highly important thing to consider for your website because it is going to likely dictate the color scheme of the entire site in order to strengthen the impact of the brand and in order to create a more cohesive feel to the website. While the colors in your site and in your logo don’t have to be the exact same, if they don’t at least go well together it will be like wearing white socks and black shoes and it will be jarring for visitors who notice. So then think about the colors you want for your website and for your logo together, and choose something muted and pleasant on the eye. Meanwhile though do think about ways that you can get your brand to stand out in an advert or a banner.
Think too about what your colors evoke and what you want them to say about your business. Greens for instance might suggest an eco friendlyorganisation which is of course a good association to have. Meanwhile red might suggest you are bold and out there. Likewise consider this with your actual logo design as well; do you want gentle and curved lines or something sharp and impactful?
A good piece of advice is to ensure that your logo design as simple as you can possibly make it. This is very important because you are going to have to reproduce the logo many times over and in different ways, so you need to be able to recreate it almost perfectly. This is part of the success of the Nike Tick which is one of the best known brands -it’s simple enough that anyone can recreate it and it’s actually quite fun to draw too meaning that often they want to. Every time someone doodles your logo onto their notepad you have achieved free marketing.
You also should go for a simple design because it will shrink down more easily. Bear in mind that you are going to use your logo in a variety of places and it is likely to be a variety of different sizes. You need then to choose something that looks equally good whether blown up onto the side of a building or etched onto a grain of rice.