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Author: Danitra

Make Your Local Promo Codes Spread Like Wildfire With Local Facebook Ads

Make no mistake, people love using promo codes, they really do. I’m not even just talking about people saving money, I mean that goes without saying. But what’s so awesome about promo codes is that they give people a sense of reward. It’s as if they were loyal enough to you, to stick to you, and try to keep in touch through your mailing list. When they take that extra step by always be in touch with your brand, you reward them with these promo codes that you obviously don’t share with other people. At least that’s their understanding. From your end, you want as many people to know about the promo codes as possible, because the more people use the promo codes, the more sales you generate. But they don’t need to know that, you can position the promo code as some sort of “special seating” between the elite people who were loyal enough to your brand to sign up for your mailing list and your company. Little do they know that you’re basically moving heaven and earth to get as many people to know about your promo codes because, hey, you want to maximize your sales. Still, you cannot underestimate the power of this special feeling of being rewarded with some sort of inside info. You have to understand that at a certain level, regardless of whatever...

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Use targeted promotions to build up your mailing list

If you’ve done any kind of research on online marketing, you probably have come across the familiar saying, “the money is in the list.” I can’t agree enough. Make no mistake, email marketing blows away the competition year after year. Hands-down, no question about it. Yes I am talking about email marketing beating the stuffing out of search engine rankings. Can you imagine that? Search engine rankings can’t hold this candle to the power of email marketing. I can’t even begin to tell you how big of a deal this is, because if you think about search engine marketing, it is really nothing short of mind-blowing. For example, you’re thinking of looking for a new coffee blend, so you go on Google and you type in “roasted coffee” and then the name of your city; let’s say, “roasted coffee Los Angeles.” And then what happens is the first few lines are ads of coffee roasters, and other coffee entrepreneurs and impresarios in the greater Los Angeles metropolitan area. Isn’t that neat? Isn’t that nifty? Basically, at the point of your highest interest, in whatever service or product you are looking for, you get access to advertising offering that thing you’re interested in. It’s as if they are reading your mind. It is no surprise that conversion rates for highly targeted commercial searches on search engines like Google, are through...

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Building A Local Brand Just Got Easier With Facebook Ads

Usually, local businesses think they have a good idea of how to build the local brand. Whether you own a corner pizza shop, a general merchandise store, or some sort of music training or educational service, you’d think that local outreach is the way to go. You basically would join all sorts of local community groups. People would talk and network, you’d pass out your cards, and sooner or later, enough people will find out what you have to offer. This is how a lot of businesses start; it’s all based on one-to-one, person-to-person interaction. It should also be obvious what this approach’s key disadvantage is. I’m sorry to report, but not everybody is social. There are people who would like to keep to themselves. It’s perfectly okay to be an introvert. If you’re shy, there’s no shame in that game. Unfortunately, local business is geared towards socialization. If you’re a shy person, I can understand. Sometimes, interacting with strangers feels like you are gouging out your eyes. It can be quite physically uncomfortable. I get where you’re coming from. Most people don’t take social situation like a fish to water. It is no surprise that a lot of local businesses don’t do all that well. Their owners have a good idea of what they need to do, but for whatever reason, maybe it’s personality. Maybe it’s time, maybe...

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Selling Your Soul for $10

I want to talk about a ‘touchy’ subject right now. My aim isn’t to offend anyone, and I hope I don’t. But I do feel I need to go where others fear to tread, you might say, in the hopes of helping you skirt some problems that I see in our industry. Let me start with a story – my own story… I began in IM by going for what you might call the cheap, easy sale. I sold the $7 reports and the $19 video coaching series to anyone and everyone, and I did really well at making sales. I had no standard for what sort of customer I was seeking. If they had the money and inclination, they were good enough for me. But it was killing me. At the time, I was so new that I didn’t know what can happen when you sell low end products to people who are looking not a business they can build, but for one that magically materializes out of thin air. Contrast that to today, when I sell products and coaching in the 3 and 4 figure range. Yes, I make fewer sales, and yet I make more money. But this isn’t about money – it’s about sanity. Let’s say you want to make $10,000. To do that, you could sell one thousand $10 products. Or you could sell...

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How to Double Your Sales With Cheat Sheets

How would you like to: • Show your customers you CARE • Make yourself MORE sales • Reduce your refund rate on affiliate products • Let your customers know you GENUINELY recommend a product (and you’re not just trying to make a commission) • Help your customers achieve their goals • Build trust and rapport with your readers Whew! That’s a tall order, indeed. Here’s what you do… When you want to promote an affiliate product (regardless of niche) get ahold of a copy. Buy it, get a review copy from the seller or whatever. Go through it (yes, go through the whole thing) and create a cheat sheet that summarizes the product into one neat little PDF. You might include a flowchart, steps or whatever is appropriate. This cheat sheet is going to act as a guide to simplify the product’s contents and give the buyer a snapshot of what’s inside. When you promote the affiliate product, let your readers know they will get your own personal cheat sheet, too. Include an offer of help via email if they need anything, which will build even more trust and rapport with your readers. Your sales will increase, your refunds will decrease, and your customers will believe you and trust you when it comes to product recommendations. It’s a true win-win. One last thing – when you’ve accumulated several of...

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