You may have heard of lumpy mail – it’s an actual piece of mail you get in your actual real life mailbox, but there’s something unusual about it.
For example, instead of a flat envelope, it’s a lumpy envelope with a toy, calendar, trinket, tape measure, balloon or something inside that makes it stand out from the rest of the mail.
Imagine you come home from work and there’s 6 or 8 pieces of mail in your mailbox, but one of them is lumpy.
Which one are you going to open first?
Sometimes lumpy mail is a big envelope and sometimes it’s a package. But in all cases, lumpy mail is from a business, and its job is to attract your attention.
You’ve probably read that it’s a good idea to send actual real mail to your best customers, and you’ve maybe even been told about how effective lumpy mail is.
But you probably didn’t think it was worth your time.
Guess again, because it is.
Recently, I launched a new product, and I wanted to do something different. I decided to send out t-shirts to all of my affiliates prior to launch.
My affiliates LOVED getting something in the mail from me. Many of them sent me pics of them wearing the shirts, which of course we put up on the affiliate page.
And the promotion was a huge success.
Do you remember Corey Rudl? He was president and founder of the Internet Marketing Center, and he authored courses that made millionaires out of his students. He also sadly passed away in 2005, so you know what I’m about to tell you happened some time ago.
To this day, I still fondly remember getting a box of chocolates for Christmas from Corey Rudl. It really made me feel like a member of his team, and I was just an affiliate.
And yes, that was over 15 years ago.
How much did that one box of chocolates cost? Probably $10 or $20, I don’t know. But I’m sure the return on investment was huge.
If every affiliate felt half as touched as I did, they probably did exactly what I did at the time – I marketed the heck out Corey’s products after that.
All because he sent me a piece of “lumpy mail.”
Next time you’re getting ready to launch a product, think about sending your affiliates lumpy mail.
And maybe send it to your best customers, too. It can be one of the greatest investments you’ll ever make.
[Pssst… want to see some outstanding examples of lumpy mail? Check this out: https://www.pinterest.com/lumpymailyear/lumpy-mail-ideas/ ]