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Author: Danitra

Steps for Creating a Mobile Marketing Strategy

Creating a mobile marketing strategy is essential to the success of your business. A good strategy takes into consideration your product, your users, and your competition, to ensure that your information gets to the right people at the right time. Identity Your Users It’s important that you know exactly who your ideal customer is. If it helps, one way to ensure you always keep them in the mind when you are creating solutions is to develop a customer avatar that you can look at to help you remember who you’re doing all this for. Know Your Competition It also helps to know your competition. When you know who they are, you can also find out where your audience gets their information and notice the gaps in coverage that your competition has. You can fill in those gaps and do a little better than them when you understand what they need. Know Your USP What is that special thing you offer that no one else can? Your unique selling point or unique selling proposition (USP) is what sets you apart from everyone else. Figuring out what your USP is will require that you do some research and study about your product, services, and audience – enough to be able to differentiate yourself from your competition. Understand the Problems You Solve Know what problems you solve. Your audience will respond much...

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Understanding The Link Between Healthy Emotions and a Strong Psychology

The mind-body relationship is becoming clearer thanks to the advent of modern science. Likewise, the link between our thoughts and our emotions are also becoming better known. Research has demonstrated an obvious correlation between good emotions and a strong psychology. The Circle Our thoughts and our emotions both form a circle reinforcing the other. Negative thoughts will generate emotions of a similar nature and these emotions will then result in more negative thoughts. This forms a vicious pattern that is most clearly observed in patients suffering from PTSD and other traumas. It is very difficult for these people to break free, and the events keep recurring in their minds. Over time, such patients heal to an extent. The main way to heal is gradually, as these patients can focus their energies on things that they enjoy so that the memories fail to repeat themselves and lose some of their previous force. Calming therapeutic modalities work over time to gently alleviate these traumas. However, modern society is anything but therapeutic. On the other hand, healthy emotions are linked with successful and a powerful psychology. People who are happier have more success and better interpersonal relationships. They have better concentration, memory, and social skills. It is far easier to be successful when you have a positive emotional framework as a foundation than to be struggling internally. How to Manage The Relationship...

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The 3 Proven Ways to Increase Discipline and Focus Over Time

Discipline and focus are traits that are in very short supply in modern society. This is because there are so many alternative data streams, it is easy to lose focus and concentrate on what really needs to get done. But there are still proven ways to increase focus and discipline over time which have been around for a long time due to their effectiveness. 1 – Meditation Meditation has been proven to increase concentration and focus over time, according to a large number of studies. It also has a wide number of associated medical benefits, such as an alleviation of depression and the lowering of blood pressure. It is one of the most direct ways to increase focus and discipline. Meditation is a life long practice and not a quick fix, which is a stark contrast to many of the current shorts cuts that we can observe today. There are other direct forms of meditation which emphasize focusing on an object for long periods of time. In Tibetan spiritual systems, the practitioners were given yantras or symbols to concentrate on. 2 – Rest and Relaxation Everybody knows that rest and relaxation are essential. It is also proven that willpower is a fixed resource that is at its highest point in the morning and lowest point in the evening. But many people really fail to optimize their rest, which is...

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How Mobile and Online Marketing Differ

Mobile marketing focuses on efforts to connect with customers via their mobile devices. That may be a smartphone, a tablet, or even a smartwatch. For this effort, marketers may use various types of content via responsive websites, apps, and push notifications, starting with the fact that the customer will use their mobile device to connect. It’s easy to see the differences between online marketing and mobile marketing when you realize it’s the point of connection that’s different. When you take that into consideration, you can better differentiate your campaigns to make the connection stronger. Online Marketing For online marketing, a business uses websites, search engine marketing, and search engine optimization to help their audience find them. They often include social media marketing using content such as images, videos, and more to connect with their followers. You may also engage in content marketing by blogging, guest posting, and more. Of course, this also includes email marketing. Mobile Marketing With mobile marketing, you can segment your audience down to individual users based on their behavior in various channels such as SMS. This is very cost effective and doesn’t take as much creativity to do successfully as the rest of online marketing. This also means that you’ll be able to experiment a lot while taking fewer risks. It works especially well for those who need geolocation information such as restaurants and local...

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How Minimalism Can Help to Clean and Strengthen the Mind

Strengthening the mind is largely viewed as an internal practice. Yet the outer environment also plays a large role in a healthy mindset. Minimalism is a relatively new phenomenon that can help to increase psychological strength in various ways. Benefits of Minimalism It is easy to understand the personality of an individual by simply seeing the state of their bedroom or workspace. In many instances, these places will be disorderly with significant clutter. This is an obvious sign that the mind of the person is cluttered and messy, not organized and clear. By making a habit of cleaning our rooms and workspaces, we will have a stronger psychology and more space to make decisions. One of the easiest techniques is to simply make our beds every morning or to make a habit of keeping a tidy workspace. Minimalism can also increase revenue to a great degree. It involves cutting out what is unnecessary and focusing only on what works. This has massive implications for business and personal success. Too often, we allow thoughts, ideas, people, and materials into our space that just do not belong. By tidying the places where we most frequently visit, we get into the mindset of organization and clenliness. We then start to tidy up other aspects of our lives. Minimalism for the Mind Aside from material items, what people really need is information minimalism....

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