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Author: Danitra

Competence is the true building block of real confidence

Let’s get one thing clear. There are all sorts of fake types of confidence out there. After all, the whole idea of faking it until you make it is actually still popular in the United States. A lot of people are under the impression that as long as you look successful, that’s all that matters. Real success will eventually catch up with you. By the same token, there are no shortage of people who believe that as long as other people buy into the idea that you know what you’re talking about then this is as good as the real thing. These are the types of people who make a big deal out of formal titles or one’s placement on any kind of organizational chart. The idea is that your role defines you. In other words, if you carry a title, your title somehow some way bestows some sort of instant competence on you. Both of these idea involve magical thinking. There are simply too many leaps of faith as well as logic required for people to accept these and for these to have actual effects. Sadly, there are so many people who believe in faking it until they make it. The line of people who believe that their titles or how others view them truly determines who they are is actually quite long. Of course, as everybody knows,...

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Easy Ways to Grow Your Audience on YouTube

With six out of ten people preferring to watch videos online rather than surfing channels on the T.V., it makes sense why brands are trying to build their presence on the powerful video platform. Unfortunately, because there are so many videos being uploaded to the site daily, it can be challenging to get the views for the videos that you worked so hard to create. Fortunately, there are several easy ways to grow your audience on YouTube. Create Quality Content The most important aspect of your YouTube channel and the thing that will bring you success is the content you produce. Growing your audience on YouTube is just like increasing your fanbase on Facebook or your blog readership. It all starts with great content. It is essential that you remember that your content has to be valuable, memorable, and engaging if you want to grow your subscriber list on YouTube. Use Call-to-Actions in Your Videos Placing call-to-actions within your videos can help to promote engagement with your viewers and grow your channel. You can use annotations in your video to get viewers to subscribe to your channel, or you can edit them into the final video so that they can blend seamlessly into the content. Create Custom Links You should already have a subscribe button placed on your YouTube channel for your viewers to see. To increase engagement and...

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Why Mobile Marketing Is So Effective

Mobile marketing is mostly so effective because users carry their phones everywhere. They have them with them almost 24/7 – even when they go to bed or the toilet. It seems amazing to have such unprecedented access to your customers, but that’s what mobile marketing does for you. Users Carry Their Phones Everywhere Whether your customer is at work, on the bus, watching TV, shopping, or just hanging out, they typically have their smartphone with them. Because of this, you can contact them at any time. This offers you access to your audience at a time when they’re getting ready to purchase something they want. It Works Fast Most people open their SMS and text messages within seconds. This is an amazing point to consider as you focus your marketing efforts on mobile marketing. When you have quick access and you send the right message, you will get a lot of good responses seamlessly. It’s going to make a huge impact on your marketing results. Personal and Direct Communication Since you’re dealing one-on-one with your audience when using mobile marketing, more so than any other method, it’s much more personal and direct. You’ll be able to text them or send them messages within a special app, meaning you can get very personal with your audience using mobile marketing. Response Rate Higher Than Traditional Media The average response rate (in...

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Steps for Creating a Mobile Marketing Strategy

Creating a mobile marketing strategy is essential to the success of your business. A good strategy takes into consideration your product, your users, and your competition, to ensure that your information gets to the right people at the right time. Identity Your Users It’s important that you know exactly who your ideal customer is. If it helps, one way to ensure you always keep them in the mind when you are creating solutions is to develop a customer avatar that you can look at to help you remember who you’re doing all this for. Know Your Competition It also helps to know your competition. When you know who they are, you can also find out where your audience gets their information and notice the gaps in coverage that your competition has. You can fill in those gaps and do a little better than them when you understand what they need. Know Your USP What is that special thing you offer that no one else can? Your unique selling point or unique selling proposition (USP) is what sets you apart from everyone else. Figuring out what your USP is will require that you do some research and study about your product, services, and audience – enough to be able to differentiate yourself from your competition. Understand the Problems You Solve Know what problems you solve. Your audience will respond much...

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Understanding The Link Between Healthy Emotions and a Strong Psychology

The mind-body relationship is becoming clearer thanks to the advent of modern science. Likewise, the link between our thoughts and our emotions are also becoming better known. Research has demonstrated an obvious correlation between good emotions and a strong psychology. The Circle Our thoughts and our emotions both form a circle reinforcing the other. Negative thoughts will generate emotions of a similar nature and these emotions will then result in more negative thoughts. This forms a vicious pattern that is most clearly observed in patients suffering from PTSD and other traumas. It is very difficult for these people to break free, and the events keep recurring in their minds. Over time, such patients heal to an extent. The main way to heal is gradually, as these patients can focus their energies on things that they enjoy so that the memories fail to repeat themselves and lose some of their previous force. Calming therapeutic modalities work over time to gently alleviate these traumas. However, modern society is anything but therapeutic. On the other hand, healthy emotions are linked with successful and a powerful psychology. People who are happier have more success and better interpersonal relationships. They have better concentration, memory, and social skills. It is far easier to be successful when you have a positive emotional framework as a foundation than to be struggling internally. How to Manage The Relationship...

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