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Author: Danitra

The Most Important KPIs for Measuring Your Email Marketing Success

If you’re using email marketing campaigns in your business to engage your customers and boost sales, how do you know if they are effective? The only way to know for sure if your email marketing campaign is working is by measuring your key performance indicators (KPIs), which are specific marketing metrics that you can monitor to measure the progress of your email marketing campaigns. Here are the most important metrics to keep in mind for your email marketing campaign. Deliverability Rate The deliverability rate refers to where your email messages end up after theyƕve been delivered. It tells you whether your emails ended up in the subscriber’s inbox or if they ended up in their spam folder. Open Rate This is the percentage of subscribers who opened your email, viewed your email, and whether they opened it more than once. For example, if you send an email to 100 people and 25 of those people opened your email, then your open rate will be 25 percent. Click-Through Rate The click-through rate shows you the number of people who clicked on at least one of the links in your email. This is a good way for you to gauge the interest of your subscribers because it shows you how many are taking time to click and dig a bit more. Conversion Rate The conversion rate metric allows you to take...

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Quick Tips for Creating Email Copy that Converts

When it comes to your email marketing campaign, the copy is one of the top determining factors on whether your campaign succeeds or fails. Email has become a vital component of online marketing for any business. If you are looking to increase opens, clicks, and conversions with your email marketing campaigns, here are some quick tips for creating copy that converts. Keep it Simple You have mere seconds to capture the attention of your audiences, so you want to make sure that you use simple copy in all your emails, as well as on your landing pages. Don’t use complicated words or industry jargon in your text; instead; you want to write as if you are speaking to a friend. Make it Scannable The last thing you want to do is overwhelm your reader with long paragraphs and tons of copy. Create a design for your emails that break up your text into shorter sections with punchy subheads and numbered or bulleted lists. This will allow the reader to quickly read through the email and grasp the message you are trying to get across. Talk About Benefits Instead of Features You want to write compelling copy that lets the reader know what’s in it for them. You can do this by talking about how your product or service will benefit them rather than merely listing all the features. Use...

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How to Get More Email Subscribers with Social Media

It can be a daunting task to grow your list of email subscribers; however, if your business is active on social media, you have a tremendous tool at your disposal. Social media can get you in front of a broader audience, which will allow you to gain more subscribers. Here are several easy ways to get more email subscribers with social media. Use a Simple Sign-Up Form No matter what size business you have, you need to make signing up for your email list easy. If you are using Facebook, dedicate a tab at the top right-hand side of your page for an email form. This way people just have to click on the icon to visit your sign-up form. There are several different options to add and set up an email sign-up form to your Facebook business profile. Preview Premium Content on Your Social Profiles If your business creates premium content, you can offer potential subscribers that content for free when they sign up for your email address. If you have white papers, eBooks, infographics or other premium content to give away, set up a landing page for each one to generate new subscribers from that content. Post, tweet and share excerpts from the content to drive interest and traffic. Share an Incentive for Sign Ups Incentives can help when it comes to increasing the number of new...

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5 Mistakes to Avoid in Your Email Marketing Campaign

These days, most businesses have an email marketing strategy. However, with more than 294 billion emails sent every day, it is crucial for your business to stand out from the crowd. The last thing you want to do is spend your time and effort on creating an email campaign only to have your emails go unread. Here are five mistakes to avoid making with your email marketing campaign. Sending Your Emails from a donotreply@yourdomain.com Sending your emails from a donotreply or noreply email is incredibly unwelcoming and uninviting. Don’t be shocked if your open rate is low is you send your emails from one of these addresses. You always want to make sure you are sending emails from an address that your customers can reply to if they have issues or questions. Sending Image Only Based Emails Only about 33 percent of email subscribers will have their images turned on by default. This means that nearly two-thirds of your subscribers will not be able to read your email, but instead be faced with a long, empty box. Plus, text-only emails have a 40 percent higher click-through rate than those that contain only images. If you do decide to use pictures, make sure that you repeat everything in simple text. Not Linking to Your Website The entire goal of email marketing is to get people to click through to your...

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The Best Ways to Use Positive Affirmations to Manage Stress

Stress is an inevitable part of life. However, when stress levels remain high, they can start to have a detrimental effect on both your emotional and physical well-being. It is imperative to find ways to manage stress and repeating positive affirmations is a way for you to increase feelings of inner peace, and to combat daily stress. The idea is to take the positive statements of what you want to manifest in your life and repeat them enough that they become a part of how you think and see the world. Here are some of the best ways to use positive affirmations to help you manage stress. Repetition The most popular way that you can harness the power of affirmations is by merely repeating the affirmation to yourself regularly. Saying them out loud to yourself several times a day, in the mornings or evenings, can be incredibly useful. When you repeat them out loud, you hear them more clearly, which can make them more effective than if you were to repeat them to yourself mentally. Do-It-Yourself Recording To hear your affirmations more times throughout the day, you can record yourself repeating the positive affirmations and play the recording while you are driving, when you’re reading in the evenings, or when you are exercising. Be sure to talk in a calm voice, and consider playing your favorite soothing music in...

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