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Author: Danitra

How To Make The Google Answer Box Yours

The keyboard and mouse may one day disappear, much like telegraphs and typewriters. By 2020, 30% of web-browsing will be done without a screen, via voice. And with a voice search, your inquiry received a single answer, determined by what’s in Google’s answer box. Your job is to BE that answer. What is Google’s Answer Box? On the search engine results page, that box at the top is what Google has decided is the best answer to the search. It’s positioned above the organic results, and might be called, “featured snippet,” “instant answer” or “position zero.” It stands out on the page not only because it’s first, but also because the font is larger, it’s highlighted, and the answer text is above the blue link. Voice searchers here an excerpt in the answer box read aloud to them. And conventional searchers see the answer box in the top position on the page. If your content is in this box, you’re going to get the most traffic from that query. With no featured snippet, 26% of clicks go to the first URL. With a featured snippet, 8.6% of clicks go to the featured snippet, and 19.6% go to the first URL, for a total of 28.2%. Snippet or no snippet, you want that first position. How do You Become Google’s Snippet Answer? 1: Do Keyword Research What questions do your...

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Living a Life of Significance

Living a life of significance is the foundation to a successful thriving business. It’s all about deepening your compassion and ability to understand others. Let’s say that two entrepreneurs start businesses on the same day in the same industry. One entrepreneur is out to make a good profit and sell his business in 10 to 20 years so he can retire on the beach. The second entrepreneur has a vision of helping his hometown by bringing back jobs and pride to the community. He’s lived in this small town his entire life and knows almost everyone. He’s seen his neighbors and friends – and even his dad – suffer when first the mill, and then the factory shut down. He’s seen the stores on main street close one by one. He’s seen the fire go out of people’s eyes as they struggled just to make ends meet. And he wants to change all that. His new business has the potential to completely revitalize the town and give jobs to everyone who wants them. He can see the stores on main street reopening, the restaurants full of happy customers again, and neighbors and friends excitedly greeting each other when they meet on the street. One entrepreneur is building his business for himself. The other is building his business for his entire community. Who is going to wake up with a...

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Quick Tips for Creating Email Copy that Converts

When it comes to your email marketing campaign, the copy is one of the top determining factors on whether your campaign succeeds or fails. Email has become a vital component of online marketing for any business. If you are looking to increase opens, clicks, and conversions with your email marketing campaigns, here are some quick tips for creating copy that converts. Keep it Simple You have mere seconds to capture the attention of your audiences, so you want to make sure that you use simple copy in all your emails, as well as on your landing pages. Don’t use complicated words or industry jargon in your text; instead; you want to write as if you are speaking to a friend. Make it Scannable The last thing you want to do is overwhelm your reader with long paragraphs and tons of copy. Create a design for your emails that break up your text into shorter sections with punchy subheads and numbered or bulleted lists. This will allow the reader to quickly read through the email and grasp the message you are trying to get across. Talk About Benefits Instead of Features You want to write compelling copy that lets the reader know whatÕs in it for them. You can do this by talking about how your product or service will benefit them rather than merely listing all the features. Use...

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How to Get More Email Subscribers with Social Media

It can be a daunting task to grow your list of email subscribers; however, if your business is active on social media, you have a tremendous tool at your disposal. Social media can get you in front of a broader audience, which will allow you to gain more subscribers. Here are several easy ways to get more email subscribers with social media. Use a Simple Sign-Up Form No matter what size business you have, you need to make signing up for your email list easy. If you are using Facebook, dedicate a tab at the top right-hand side of your page for an email form. This way people just have to click on the icon to visit your sign-up form. There are several different options to add and set up an email sign-up form to your Facebook business profile. Preview Premium Content on Your Social Profiles If your business creates premium content, you can offer potential subscribers that content for free when they sign up for your email address. If you have white papers, eBooks, infographics or other premium content to give away, set up a landing page for each one to generate new subscribers from that content. Post, tweet and share excerpts from the content to drive interest and traffic. Share an Incentive for Sign Ups Incentives can help when it comes to increasing the number of new...

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5 Must-Have Components of an Email Marketing Campaign

Email marketing has always been a powerful marketing channel, and automation makes the entire process lot more effective, faster, and smarter. If you want to continue to see a positive ROI, then your campaign must be done right. If you have seen a decrease in your email marketing campaign performance, then you might be missing one of these five must-have components of an email marketing campaign. A Plan You have to have a plan in place before you can even start your email marketing campaign. You need to create a content strategy that includes topics that are relevant to your audience. They should be topics that are based on their interests. To ensure that you keep on schedule, create a content calendar that outlines the release dates for each campaign. Best Performing Subject Lines The subject lines that you include in your emails will significantly influence open rates. You want to avoid confusing, generic, misleading, and over-the-top subject lines. Make the subject lines short, informative and to the point for the best results. The subject line should set reader expectations and provide them with the jist of the email. Refrain from using all caps and spammy keywords like Òfree,Ó Ògift,Ó and Òbonus.Ó Personalization Personalizing your emails is one of the easiest ways to stand out in your subscribers’ inboxes. Sending personalized emails will help to build trust in the...

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