How to Use Incentives the Right Way to Build a Killer Mailing List

If you want to grow your audience, then it is crucial to add a mailing list to your marketing practices. Mailing lists allow you to collect emails and that in turn means that you can more easily reach your audience with new products or offers. This is a great way to turn cold leads into warm leads and that’s imperative if you plan on selling something. The only slight problem is that people, on the whole, don’t tend to like giving out their contact details. They know that this is going to mean they receive marketing messages and very often, that will be considered to be spam. So how can you persuade your visitors to change their mind and ease up? What is an Incentive? One common practice is to get around this problem by offering an incentive. That means providing some kind of free download in exchange for joining the mailing list in many cases – but you need to be careful how you go about this. For example, let’s say that you have a fitness brand and you’re trying to collect emails. Very often you might then do this by offering a free ‘report’ or even a free ebook for every new person who signs up. People love getting free things and if you tell them how your product can help them to lose weight, build muscle...

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