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Month: November 2019

3 No B.S. Passive Online Income Methods

There are several different ways to generate passive income and make money online. What is passive income? It’s building online businesses that allow you to generate income and grow and scale without a real-time presence. In other words, you’re not trading your time for money. Instead, you build something up front that can continue to work for you over time. It’s like when someone writes a hit song and collects royalties on it for the rest of their lives. They wrote the song once and they get paid as long as someone is singing that song. You can build a passive income without investing a lot of money. Just remember, if it doesn’t take much money, then it’s probably going to take much work. Passive income isn’t ‘get rich easy,’ but it is ‘get rich smart.’ If you have the mindset that you are building assets that will continue to work for you later, then you’ll do just fine. You’re doing work now to have flexibility and freedom (and money) later. Here are three completely different legitimate strategies that you could choose from to build a passive income business of your own. 1: Freelancing to Problem Acquisition to Solution Stick with me on this… You’re going to freelance by working for different companies or individuals and getting paid for your skills. Yes, I know, this is indeed trading time...

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Top Ways Artificial Intelligence Will Affect Internet Marketing

AI is something that we tend to associate with science fiction. In fact though, it is a big part of our reality right now and drives many of the mundane services we take for granted. That depth-effect on your camera? That’s achieved by a form of AI called machine learning! If you’re an internet marketer, then you should know that your specialty is not safe from the march of this new technology. AI is already affecting internet marketing in a number of powerful ways, and its effects are only likely to be felt more greatly as we move forward. In this post, we’ll look at some of the biggest ways AI is affecting internet marketing, and the biggest ways it will! Smarter Search Google has already adopted an AI-heavy approach to search. In fact, it has described itself lately as an “AI first company.” What this means, is that Google no longer simply tries to match keywords with text in an article, and instead aims to properly understand what the user is asking, in order to provide a more relevant answer from a piece of text. Google is doing this to improve Google Assistant, another piece of AI technology that it hopes more and more of us will use to get information from the web and even to make bookings! Marketers have had to adapt to this new algorithm...

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How to do LSI (Latent Semantic Indexing) the Right Way to get Maximum Hungry Buyers to Your Website

LSI is a buzz word in SEO that a lot of people simply don’t understand. This stands for Latent Semantic Indexing, and it refers to a particular way of using keywords that in theory should be better suited to the newer, smarter, AI-driven Google. Google has lately made a change to a more “natural language” driven process. Rather than simply looking for search terms embedded in text (called keywords), it instead attempts to understand what the user is looking for and then look for that. At the same time, Google is attempting to get smarter when it comes to understanding context and synonyms. If a word has two meanings, Google hopes to be able to provide the correct search results by extrapolating context and meaning from the surrounding words in the search string. All this should in theory result in a better experience for the user and more accurate results in the SERPs (Search Engine Results Pages). All this is possible thanks to a (somewhat) new algorithm baked into Google called RankBrain. What this all means as well, is that marketers need to rethink how they go about trying to optimize their content for Google. In particular, they need to create content that doesn’t just use a single keyword, but that also uses related terms and phrases in order to help communicate to Google the actual meaning and topic...

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How to Make the Marketing Campaign Smarter & Profitable using AI based Programmatic Advertising

Programmatic Advertising is a term that has been around for a while now, but that is used more often among large businesses than it is by internet marketers. This is a mistake, however, seeing as programmatic advertising has the power to be hugely beneficial for any marketing campaign; by leveraging the significant power of AI in order to run smarter advertising campaigns. What is Programmatic Advertising? Programmatic advertising is a form of advertising that uses an algorithm in order to place ads on a selection of multiple different platforms. Companies can spend a huge amount of time working with different publishers and different advertising platforms, to try and get their ads seen by as many people as possible. This is not only a time-consuming process, but it can also lead to wasted cash. That’s because you might find that you end up paying for an ad that nobody clicks, and that therefore doesn’t earn you any money! Programmatic attempts to change all this by handling everything for you. You can create just one ad and then rely on the tool to ensure that ends up on all the best sites. More importantly though, programmatic advertising is highly optimized. This is because it will use machine learning algorithms to identify key details about your campaign and to match those with the publishers and platforms. In other words, programmatic advertising platforms...

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How to Boost Traffic and Sales using Chatbot Strategy

If you’re looking for a way to bring your website into the 21st century, to potentially increase your sales, and to improve customer satisfaction, then you should consider getting a chatbot. What is a Chatbot? A chatbot is a little AI assistant that lives right on your website, or that users can contact through social chat apps such as Facebook Messenger. The idea is that your chatbot will be there to answer questions, give advice, and even suggest recommendations – all without you or your business having to raise a finger. Users can speak to a chatbot through a chat window, as though it were a real person located in a call center. They can then ask questions using natural language, and the chatbot will respond. Chatbots are often considered primarily for customer service. The idea here, is that a chatbot can help people with FAQs, or direct them to the page they need. A chatbot can provide advice on what to do if a product is damaged, and on how to contact the company. All this can improve customer satisfaction, without requiring you to spend large amounts of money. Because while most companies would love to be able to answer every question, that would require a huge support team of staff, which might well be outside of the budget of many smaller companies. But with an automated chatbot,...

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