Select Page

Month: August 2019

Where The Money Is Hidden

They used to say, “The money is in the list.” And that’s still true. But perhaps the REAL money these days is hidden someplace else. Somewhere you might not be looking… Jeff Walker, in a recent video, confessed that he is a “numbers geek.” Meaning he likes to pour over the numbers in his business to find out what’s working. And it tends to be the most important time he spends on his business, too. Here is a stat he says will change your business: “It is 15 times easier to make the second sale to your clients than it is to make the first sale.” 15 times easier! But most online marketers aren’t looking to make the second sale because they’re too focused on making the first sale. If your only focus is on making one sale and then being done with a customer, then odds are you will never have a truly robust business. There is simply too much competition out there now, and it’s getting more and more expensive to get new customers, too. When you add in a backend product, you can double your sales. DOUBLE your sales! People want mastery, convenience, speed or a closer connection to you. And that’s what you’ll deliver on your backend. How much should you charge? Jeff says that 20% of your buyers will pay 5 times the initial...

Read More

Case Study: $16,500 a Month Retargeting to Different Niches

You want to have a ‘universal’ product that appeals to a broad spectrum of users. For example, it might be a plugin for business websites, a course on marketing, a product on how to make business-to-customer videos, a grant writing course and so forth. In this case study, I have a friend who has a course on building web sites for people who don’t have a clue how to do it. Now, I know your first thought is probably the same one I had: Why would anyone PAY for a course on how to build websites, when there is plenty of free information out there that teaches you how to do it? Maybe people are lazy and don’t want to do the research themselves. Or they don’t know the information is available for free. Or more likely, they don’t know WHICH information to follow. They can look at 5 different search results and get 5 different answers. Which one should they use? What’s the best one? How do they avoid mistakes? And so forth. If you can simplify and clarify things for them, they’ll gladly pay you. Plus, while most people have a good idea of how to go about building a website, they still feel better if an ‘expert’ shows them step by step how to do it. The added lesson here is this: If you’re afraid to...

Read More