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Month: June 2019

Steps to Mastering Storytelling for Your Business

Over the years, there has been a significant shift in digital marketing towards visual social media networks such as Instagram, YouTube, and Snapchat. For marketers willing to grow their brand, it is essential to target audience in such media platforms and the internet in general. Storytelling is a significant element of modern marketing. Brands that have mastered storytelling art have a competitive advantage. While the essence of any story used in marketing differs, the end goals are almost the same – engaging with the target audience in a manner that guarantees the business improved engagement, conversions, high sales and better ROI. Your story should have a target audience, the right message and a medium. Here are some aspects you need to master storytelling for your brand. Start By Understanding Your Audience While you may have a message in mind that you want to pass to your prospects and customers, it is not just any message that will give you the necessary engagement and results. Your message has to align with the needs and pain points of the audience that you are planning to target. Learning about your audience is the first step towards mastering effective storytelling for your business. The rationale is that get to know what their tastes and preferences are so that you can customize your story around such aspects for a higher chance of success. Establish...

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How to Succeed On Instagram Without Taking a Single Photograph

Instagram is extremely popular among internet marketers for a large number of reasons. This is a marketing platform with a great ROI, as well as a huge reach (1 billion active users). It’s also extremely trendy and popular right now, and showing no signs of slowing down or losing momentum (unlike Facebook). But there are several things that might be holding you back from fully exploiting the potential of Instagram. One of those things, is the fact that Instagram – at least on the face of it – appears to require you to have some skill when it comes to photography. This is a visual medium and it trades in photos that have been taken on smartphones. If you don’t have a high quality camera phone, if your business doesn’t have a particularly visual aspect to it, OR if you have zero confidence in your own ability to take artistic looking photos… then you might find yourself avoiding this particular social platform. But here’s the good news: you can actually be highly successful on Instagram without taking a single photograph. Here’s how… Stock Photography One way to accomplish this is by using stock photography. Stock photography is photography taken from the web: websites that share photos for creatives to use, either for a fee or in some cases for free! Most of these sites let you simply search for...

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How to Sell From Instagram

Instagram is an incredibly popular and potentially hugely powerful marketing tool. Did you know that Instagram has 1 billion active users? That’s 1/7th of the population! Moreover, Instagram is extremely effective when it comes to promoting products and brands that have any kind of visual appeal. This will allow you to create an account filled with pictures of people using your products or services, or living the lifestyle that you are promoting. That can be highly motivating and encouraging for your followers, and thereby ultimately encourage them to make a purchase. But how do you go about turning those views into sales? This is where things can get a little trickier, and the problem here primarily lies with the fact that Instagram doesn’t let you place live links in your descriptions. You can include the URL sure, but your users won’t be able to simply click that link in order to be taken to the store page. And what this means, is that they likely won’t make the effort to go there – and you can’t elegantly convert those views into sales. So what can you do? What some marketers will do, is to add the buy link in their bios. The text that is used as the image description can then point to that link (link in bio!) and this way, interested viewers can follow it. This still...

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How to Create an Instagram Account for a ‘Non Visual’ Business Model

The appeal of Instagram for many, is that it is a visual medium. If you have a fitness business, if you blog about food, or if you are a travel writer, then this is an ideal way to share what you get up to in a way that is immediately eye-catching and engaging. People will see what you share and be instantly moved by it, making it the perfect way to grow your following further. But for some businesses, this same visual emphasis is precisely what they see as a turn off. That’s because some businesses aren’t obviously visual in nature. A good example of this might be law, or perhaps insurance. If you run a life insurance company for example, then how can you express this in a visual way that will be interesting and engaging for your readers? Do you post facts and figures? Bar charts? Statistics? Likewise, if you are a corporate consultant, or an investment firm… how can you encourage people to get involved? The answer is to find what it is that your business is really about and what it is that you are really selling: how does your service or product make people feel? What are the pain points or fears that drive them to buy from you? Understanding this is what will allow you to communicate the purpose of your business through...

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5 Tips That Will Make Your Instagram Account Grow More Quickly

If you’re posting regularly to an Instagram account with beautiful images and you still aren’t seeing growth, then you might understandably find yourself feeling very frustrated. Perhaps Instagram just isn’t right for your business, you may think. Perhaps you’re doing something wrong? Unfortunately, the fact of the matter is that organic growth on Instagram takes time. With that said though, here are five tips that can make a big difference and ensure you grow that bit more quickly. 1 Use Portrait Orientation Taking photos with a portrait orientation is generally considered the best practice in Instagram marketing. If not, then you should at least choose square images. This way, your image will stay on the page longer while the users are vertically scrolling, meaning more engagement and hopefully more likes. 2 Post at the Right Time Posting at the right time of day has been shown to be hugely important when it comes to your Instagram success. This way, you maximize the number of people who are awake and who are using the app. Research suggests that posting some time between 10am and 3pm on a weekday will net you the best results. BUT this doesn’t account for global time differences. If you’re aiming for a global audience, then posting at 6pm GMT might just be the smarter strategy. 3 Post Frequently How frequently? Ideally you should be posting...

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