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Month: April 2019

Quick Tips for Creating Email Copy that Converts

When it comes to your email marketing campaign, the copy is one of the top determining factors on whether your campaign succeeds or fails. Email has become a vital component of online marketing for any business. If you are looking to increase opens, clicks, and conversions with your email marketing campaigns, here are some quick tips for creating copy that converts. Keep it Simple You have mere seconds to capture the attention of your audiences, so you want to make sure that you use simple copy in all your emails, as well as on your landing pages. Don’t use complicated words or industry jargon in your text; instead; you want to write as if you are speaking to a friend. Make it Scannable The last thing you want to do is overwhelm your reader with long paragraphs and tons of copy. Create a design for your emails that break up your text into shorter sections with punchy subheads and numbered or bulleted lists. This will allow the reader to quickly read through the email and grasp the message you are trying to get across. Talk About Benefits Instead of Features You want to write compelling copy that lets the reader know whatÕs in it for them. You can do this by talking about how your product or service will benefit them rather than merely listing all the features. Use...

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How to Get More Email Subscribers with Social Media

It can be a daunting task to grow your list of email subscribers; however, if your business is active on social media, you have a tremendous tool at your disposal. Social media can get you in front of a broader audience, which will allow you to gain more subscribers. Here are several easy ways to get more email subscribers with social media. Use a Simple Sign-Up Form No matter what size business you have, you need to make signing up for your email list easy. If you are using Facebook, dedicate a tab at the top right-hand side of your page for an email form. This way people just have to click on the icon to visit your sign-up form. There are several different options to add and set up an email sign-up form to your Facebook business profile. Preview Premium Content on Your Social Profiles If your business creates premium content, you can offer potential subscribers that content for free when they sign up for your email address. If you have white papers, eBooks, infographics or other premium content to give away, set up a landing page for each one to generate new subscribers from that content. Post, tweet and share excerpts from the content to drive interest and traffic. Share an Incentive for Sign Ups Incentives can help when it comes to increasing the number of new...

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5 Must-Have Components of an Email Marketing Campaign

Email marketing has always been a powerful marketing channel, and automation makes the entire process lot more effective, faster, and smarter. If you want to continue to see a positive ROI, then your campaign must be done right. If you have seen a decrease in your email marketing campaign performance, then you might be missing one of these five must-have components of an email marketing campaign. A Plan You have to have a plan in place before you can even start your email marketing campaign. You need to create a content strategy that includes topics that are relevant to your audience. They should be topics that are based on their interests. To ensure that you keep on schedule, create a content calendar that outlines the release dates for each campaign. Best Performing Subject Lines The subject lines that you include in your emails will significantly influence open rates. You want to avoid confusing, generic, misleading, and over-the-top subject lines. Make the subject lines short, informative and to the point for the best results. The subject line should set reader expectations and provide them with the jist of the email. Refrain from using all caps and spammy keywords like Òfree,Ó Ògift,Ó and Òbonus.Ó Personalization Personalizing your emails is one of the easiest ways to stand out in your subscribers’ inboxes. Sending personalized emails will help to build trust in the...

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4 Effective Ways to Get More Email Subscribers

One of the most invaluable assets for your business is your email list. However, this is only true if it contains subscribers that are eager to listen to what you have to say and who want to buy your products. According to recent research, the average email open rate is only 32 percent, but with an effective strategy and smart planning, you can grow your list and keep your engagement rates higher. Here are four practical ways that you can get more qualified email subscribers. Craft a More Compelling Offer The most important and most significant way to increase your subscribers is to make the offer more appealing. While you can change the colors of your buttons, and improve small factors in your email, if you don’t have a proposal that converts, you’re wasting your time and money. You need to focus on giving your target audience what they really want if you want to get more subscribers. Make the Process as Easy as Possible The simpler you make your opt-in form, the more likely someone will be willing to subscribe. By removing the name field on your form, you’ll grow your list faster. Every step that you can take to make your opt-in form simpler will help you increase your subscribers and build your audience. The fewer steps you have between a consumer being interested and them signing...

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How to write chat scripts that actually get read

It’s one thing to get excited about Facebook chatbot automation. It’s another to actually pull it off. What’s not to love about chatbot automation in general? Can you imagine turning what would otherwise be a flat pointless inbound interaction into a potential sales opportunity? That’s precisely the kind of opportunity Facebook chat automation and bot programming bring to the table. By making your prospects feel that you are actually listening to them and catering to their needs, you go a long way in building your brand. This is a great thing, this is a victory in and of itself. However, beyond this, you cannot overlook the tremendous commercial opportunities. When people come in inquiring about their bill, the discussion doesn’t necessarily have to end there. The script can open up potential other needs that may currently be unmet. And when you do this, you open the door to potential sales opportunities. It’s not a surprise that a lot of call centers located in the Philippines, India and elsewhere make billions of dollars for their clients based on this model. It’s an all too familiar story; somebody calls in with a question regarding their credit card bill. The question is resolved satisfactorily, but the customer has questions. These questions are unmet. These questions are unanswered, so they’re looking for solutions. The customer service representative then patches them through to a...

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