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Month: March 2019

Why Mobile Marketing Is So Effective

Mobile marketing is mostly so effective because users carry their phones everywhere. They have them with them almost 24/7 – even when they go to bed or the toilet. It seems amazing to have such unprecedented access to your customers, but that’s what mobile marketing does for you. Users Carry Their Phones Everywhere Whether your customer is at work, on the bus, watching TV, shopping, or just hanging out, they typically have their smartphone with them. Because of this, you can contact them at any time. This offers you access to your audience at a time when they’re getting ready to purchase something they want. It Works Fast Most people open their SMS and text messages within seconds. This is an amazing point to consider as you focus your marketing efforts on mobile marketing. When you have quick access and you send the right message, you will get a lot of good responses seamlessly. It’s going to make a huge impact on your marketing results. Personal and Direct Communication Since you’re dealing one-on-one with your audience when using mobile marketing, more so than any other method, it’s much more personal and direct. You’ll be able to text them or send them messages within a special app, meaning you can get very personal with your audience using mobile marketing. Response Rate Higher Than Traditional Media The average response rate (in...

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Steps for Creating a Mobile Marketing Strategy

Creating a mobile marketing strategy is essential to the success of your business. A good strategy takes into consideration your product, your users, and your competition, to ensure that your information gets to the right people at the right time. Identity Your Users It’s important that you know exactly who your ideal customer is. If it helps, one way to ensure you always keep them in the mind when you are creating solutions is to develop a customer avatar that you can look at to help you remember who you’re doing all this for. Know Your Competition It also helps to know your competition. When you know who they are, you can also find out where your audience gets their information and notice the gaps in coverage that your competition has. You can fill in those gaps and do a little better than them when you understand what they need. Know Your USP What is that special thing you offer that no one else can? Your unique selling point or unique selling proposition (USP) is what sets you apart from everyone else. Figuring out what your USP is will require that you do some research and study about your product, services, and audience – enough to be able to differentiate yourself from your competition. Understand the Problems You Solve Know what problems you solve. Your audience will respond much...

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Understanding The Link Between Healthy Emotions and a Strong Psychology

The mind-body relationship is becoming clearer thanks to the advent of modern science. Likewise, the link between our thoughts and our emotions are also becoming better known. Research has demonstrated an obvious correlation between good emotions and a strong psychology. The Circle Our thoughts and our emotions both form a circle reinforcing the other. Negative thoughts will generate emotions of a similar nature and these emotions will then result in more negative thoughts. This forms a vicious pattern that is most clearly observed in patients suffering from PTSD and other traumas. It is very difficult for these people to break free, and the events keep recurring in their minds. Over time, such patients heal to an extent. The main way to heal is gradually, as these patients can focus their energies on things that they enjoy so that the memories fail to repeat themselves and lose some of their previous force. Calming therapeutic modalities work over time to gently alleviate these traumas. However, modern society is anything but therapeutic. On the other hand, healthy emotions are linked with successful and a powerful psychology. People who are happier have more success and better interpersonal relationships. They have better concentration, memory, and social skills. It is far easier to be successful when you have a positive emotional framework as a foundation than to be struggling internally. How to Manage The Relationship...

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The 3 Proven Ways to Increase Discipline and Focus Over Time

Discipline and focus are traits that are in very short supply in modern society. This is because there are so many alternative data streams, it is easy to lose focus and concentrate on what really needs to get done. But there are still proven ways to increase focus and discipline over time which have been around for a long time due to their effectiveness. 1 – Meditation Meditation has been proven to increase concentration and focus over time, according to a large number of studies. It also has a wide number of associated medical benefits, such as an alleviation of depression and the lowering of blood pressure. It is one of the most direct ways to increase focus and discipline. Meditation is a life long practice and not a quick fix, which is a stark contrast to many of the current shorts cuts that we can observe today. There are other direct forms of meditation which emphasize focusing on an object for long periods of time. In Tibetan spiritual systems, the practitioners were given yantras or symbols to concentrate on. 2 – Rest and Relaxation Everybody knows that rest and relaxation are essential. It is also proven that willpower is a fixed resource that is at its highest point in the morning and lowest point in the evening. But many people really fail to optimize their rest, which is...

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How Mobile and Online Marketing Differ

Mobile marketing focuses on efforts to connect with customers via their mobile devices. That may be a smartphone, a tablet, or even a smartwatch. For this effort, marketers may use various types of content via responsive websites, apps, and push notifications, starting with the fact that the customer will use their mobile device to connect. It’s easy to see the differences between online marketing and mobile marketing when you realize it’s the point of connection that’s different. When you take that into consideration, you can better differentiate your campaigns to make the connection stronger. Online Marketing For online marketing, a business uses websites, search engine marketing, and search engine optimization to help their audience find them. They often include social media marketing using content such as images, videos, and more to connect with their followers. You may also engage in content marketing by blogging, guest posting, and more. Of course, this also includes email marketing. Mobile Marketing With mobile marketing, you can segment your audience down to individual users based on their behavior in various channels such as SMS. This is very cost effective and doesn’t take as much creativity to do successfully as the rest of online marketing. This also means that you’ll be able to experiment a lot while taking fewer risks. It works especially well for those who need geolocation information such as restaurants and local...

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