How to Cost-Effectively Advertise Your YouTube Live Streams in Relevant Social Networks
Now that you know how to develop an optimized YouTube Live campaign – The next thing you must learn is to cost-effectively use relevant social networks to promote your live video stream airings. Remember, you should try to hit the following objectives for your YouTube Live campaign and social media promotions: • Captivate your target audience at the social networks where they hang out; • Entice them to check out your live stream schedules and be notified of your airings in real time by subscribing to your YouTube channel or your mailing list; • Engage them with your content; • Compel them to participate in active live chat discussions during your live stream; and • Give them more than enough reason to opt-in to your latest deals and share your content to their peers! How exactly can you do that? Here are some detailed steps to help you out: 12-Step Guide on How to Promote Your YouTube Live Streams in Relevant Social Networks STEP 1. Use the details in your competitor analytics data, prospect partner shortlist and ideal customer profile to identify the social networks where your target audience hangs out. You’ll be able to pinpoint the social networks that are driving targeted traffic to the Web properties of your competitors and prospect partners. You’ll also be able to confirm if your target audience is part of the traffic...
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