Select Page

Month: March 2017

YouTube: The Forgotten Marketing Powerhouse

YouTube: The Forgotten Marketing Powerhouse When you start learning about internet marketing, you’ll find that there are a lot of different subjects for you to tackle. These include the likes of SEO, of social media marketing, of writing press releases and more. You’ll have to learn about autoresponders and email marketing, about how affiliate marketing and about link building. But something that often gets overlooked is video creation. This is strange, bearing in mind that video can have an incredibly profound impact on your brand’s visibility as well as your sales and is one of the most effective ways to stand out. So why do people tend to ignore it? One possible answer is simply that it is too complicated and difficult for many people to understand – so they’d rather just overlook it! Why Video is SO Important for Your Internet Marketing But it’s this ‘difficulty’ that makes video production such a powerful marketing tool. Simply put, anyone can create a blog and anyone can create a sales page. When you build either of these things, you could still just be someone working from their Mum’s basement. Video creation on the other hand requires expertise and expensive equipment. To make high quality videos, you will need a good camera, a great lighting set-up, a good microphone, editing software and know-how. All of this communicates that you are a...

Read More

Why This Kind of Influencer Marketing is the Very Best Growth Hack Around

Why This Kind of Influencer Marketing is the Very Best Growth Hack Around If you’re looking to give your website the biggest boost possible in the shortest amount of time, then you’re looking for a growth hack. A growth hack is any technique that can be used to give a website an instant boost in terms of its visibility and traffic and the best of these can help you to ‘skip’ a lot of the grinding that’s normally necessary for good SEO. And what is by far one of the best growth hacks is influencer marketing. When done right, influencer marketing can help you to go from 0 weekly views to hundreds of thousands. Here’s how… What is Influencer Marketing? Influencer marketing essentially means that you are working with big ‘influencers’. An influencer is anyone who has a large audience and very often that will mean someone on YouTube or on Instagram that has managed to amass a large following. These people don’t only have an audience, they also have the trust of that audience and the ability to sway opinion. Thus, if you can get them to recommend your website or to link to it, then you can find that a large proportion of their audience heads over to your channel and gives you an instant and impressive hike in readership and sales. Imagine if you could get...

Read More

Why it Doesn’t Pay to Try and Trick Google

Why it Doesn’t Pay to Try and Trick Google The best SEO practices as we know them are very different today to what they have been traditionally. Once upon a time, it is assumed that the best way to get ahead in the search engine rankings was to post as much content as humanly possible and to get as many links as possible too. It was all about volume, all about quantity over quantity. Today all that has changed the precise opposite approach is the only viable option. In this post, we’ll take a look at the very best SEO strategies and why they are what they are… SEO Then And Now When Google first became the number one search engine, everyone clamoured to try and work out what the best way to get to the top was. Google was relatively simplistic back then fortunately though and that meant it didn’t take long to decipher precisely what Google’s algorithm involved. Back then, Google used two basic methods in order to try and index content. The first was to look for inbound links. Google’s spiders would follow links in order to find new pages on the web and would also see them as testimonials. The more links a site had, the more popular it was deemed to be and the assumption was that this would be a reflection of quality....

Read More

The Best Strategies for Link Building

The Best Strategies for Link Building When you first start internet marketing, you might decide to check out some of the big marketing forums like BHW (Black Hat World) and Warrior Forum. These are sites where internet marketers can hang out, share tips and buy and sell services. The problem, is that the quality of these services on offer varies greatly. And in particular, you need to be very careful when choosing ‘link building services’. The Problem With ‘Traditional Link Building’ That’s because an awful lot of these services will involve a PBN and spun content. So what does this mean? A PBN is a ‘Private Blog Network’. That means that a single owner is in charge of all the different blogs and they have linked them to each other in order to create artificial authority. The content on these blogs meanwhile is not original but is rather reused content that has been ‘spun’ (meaning that the words have been swapped out for synonyms) in order to trick Google into thinking that it’s brand new. As you may have guessed already, both of these practices are very much frowned upon by Google and if you get caught doing either, then you’ll be penalized. Moreover, if you get caught associating with either, then you’ll get penalized. Best case scenario, no one gets caught but the links still aren’t anywhere near...

Read More

The Best Desktop Setup for New Internet Marketers: All Gear and Productivity Tools

The Best Desktop Setup for New Internet Marketers: All Gear and Productivity Tools Looking to get into internet marketing in a big way? Want to start making money from home so that you can pack in the day job? Then it pays to invest a little into a great home office that will enhance your productivity, provide you with all the tools you need and also encourage you to enjoy spending more time writing, filming, posting and researching. Let’s take a look at what you need… Your Computer Of course an internet marketer needs a great computer. While you’re probably not going to need anything insanely powerful, what will help is to have a computer that you actually enjoy working on and that you look forward to using. To that end, getting something a big newer with a nice 4K resolution can make a big difference to your workflow. In terms of specs, you’ll want at least a newer i5 processor (2GHz+), 4-8GB of RAM for multitasking, a fair amount of storage space, an SSD for quick booting and perhaps a basic graphics card for futureproofing. If you plan on editing video, then you can upgrade that graphics card to a ‘must have’. It’s also worth getting something with a touchscreen. In terms of form factor, you have two options: going with something portable and mobile like a Surface...

Read More
  • 1
  • 2