Case Study Lesson From a Car Boot Sale That You Can Apply to Your Ecommerce Store

Recently, I was at a car boot sale and was selling old items out of the trunk. The aim was just to make a little bit of money from things I had around the house that weren’t getting much use. What I hadn’t anticipated was just what a great learning opportunity this would be or how many lessons I would pick up that could be directly related back to ecommerce. Here are some of the top things I learned that you can try applying to your own online business. Sometimes Professional Doesn’t Work Best I had been selling for a while and had been quite successful, despite the fact that my items were arranged pretty much randomly and without much thought. At this point, the guy at the stall next to me told me to try tidying my items up and presenting them in a more professional manner. Guess what? Sales slowed the minute I took his advice! So what was going on? Why would a less professional stall sell better? The answer is simple: people thought that if I wasn’t a ‘pro’ at this, then they would stand a better chance of finding a good deal. In this case, looking like the underdog was actually a helpful thing. This will apply only in some cases when it comes to ecommerce. You want to look professional to build trust...

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